Case Study 1:
StyleLab Jewelry Loaning Events During Awards Show Season
Emerging jewelry brands don’t have the budget to pay a celebrity to wear their designs, whether on the red carpet or even in social media posts. Our goal was to showcase select “red carpet” jewelry designs from a variety of independent designers to the most influential wardrobe stylists and nominees prior to key award shows (Emmys, Golden Globes, SAG Awards, and Academy Awards).
Give stylists access to product and simplify the loaning procedure. Instead of the oversaturated and tacky “gifting suite”, we coordinated a jewelry suite (featuring over 20 independent brands) with the purpose of providing spectacular and expensive jewelry from a variety of designers in one place. Stylists loved the idea of mixing pieces from different designers to create their desired look. We also coordinated the insurance, and even provided a delivery service.
From television anchors on E! News and Access Hollywood, to Lily Collins, Suki Waterhouse, Zoe Kravitz and many award winners, we consistently have top influencers wearing jewelry from the StyleLab suites. Also, celebrity “selfies” have resulted in multiple high value jewelry sales! Over the past decade, the StyleLab Jewelry Loaning Events remain a “one stop pop up shop” for wardrobe stylists and celebrities.
Case Study 2:
Blake Kuwahara Eyewear Media Preview
There are a large number of eyewear brands launching each year. Additionally, many brands have the support of major manufacturers with significant marketing budgets. The Blake Kuwahara eyewear collection is a niche brand with a luxury price tag, but without the big marketing budget. The brand’s goal was to garner media coverage.
We chose to highlight Blake’s unique design background and make him the “celebrity” spokesperson. Our approach was to target the design and upscale fashion / lifestyle media outlets before reaching out to mass media. Additionally, we arranged for Blake to meet the fashion media in New York where he explained his design aesthetics and story behind the brand, and also helped the media select the best frames for their face shape.
From an exclusive interview with the top fashion trade publication Women’s Wear Daily, to The Wall Street Journal and Robb Report Magazine we generated a lot of attention for both Blake and his eponymous eyewear collection.
Case Study 3:
Platinum Guild International Collaborations
Platinum is competing with all other precious metals and alternative materials for share of voice in the media. Additionally, the consumer was unaware of the benefits of choosing platinum for their bridal or luxury fashion purchase. Over the past 15+ years, our goal has been to educate the media on platinum’s qualities, and share the plethora of designs so that ultimately the consumer will desire platinum.
We developed and implemented newsworthy influencer programs with celebrities, stylists, bridal experts, and notable jewelry designers, where our ambassadors are promoting platinum as a credible expert. Over the years, we’ve spearheaded partnership programs with Rachel Zoe, Monique Lhullier, Colin Cowie, and many more. We’ve built relationships with hundreds of jewelry designers on behalf of Platinum Guild International, and we’ve also showcased platinum in creative ways. For example, we partnered with a beauty service to provide the world’s most expensive manicure – made with real platinum and diamonds – at media and influencer events.
From platinum jewelry media previews hosted by our ambassadors to trend coverage with platinum messaging in People magazine, Us Weekly, Vogue, E! News (to name a few) and red carpet placements, we are consistently generating awareness for the metal and showcasing its relevance to the consumer. Additionally, major jewelry designers are now including “platinum” in their own media alerts.
Mashup LA Social Media Influencer Events
Mashup LA is a new hybrid event category. It’s an experiential activation gifting suite meets cocktail hour with 150 of the world's most engaging micro and macro social media influencers from a variety of categories and platforms. This intimate event provides guests the opportunity to connect with brands by indulging in highly curated, interactive experiences.
The House Social Media Influencer Events During VidCon Week
The House is the unofficial exclusive after-party during VidCon Week, the world’s largest social media influencer convention. This event is the only one of its kind providing 400 influencers and brands unparalleled access to each other through exciting, shareable experiences with targeted brands.
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