At PR Lab, we don’t just create buzz—we build lasting brand impact.

✔ Customized Strategy

No two clients are the same. We develop tailor-made, impactful campaigns based on your unique goals.


✔ Experienced Team

Our team brings years of marketing expertise and industry savviness to every project.

✔ Unmatched Network

From top media and stylists to influencers and vendors, our deep industry relationships open doors for your brand.


✔ Proven Results & Retention

We build long-term client partnerships, and there’s a reason why brands have trusted us for years!

The PR Lab name stems from our expertise of mixing a variety of communications components to keep your brand at the forefront of consumers’ minds.

Meet the Collective

Our group isn't just experienced—we're a collective of industry veterans, each with a unique background and a shared passion for amplifying brands. From seasoned communications leaders and CEOs to award-winning journalists and Emmy-recognized set decorators, our diverse expertise allows us to approach every project with a fresh perspective and a deep understanding of the ever-evolving marketing landscape.   

We've secured top-tier media placements, facilitated high-profile product integrations, produced experiential events, led successful influencer campaigns and so much more.

At PR Lab, you're not just working with a team, you're partnering with a powerhouse of experience. 

  • Niki Ostin Headshot

    Niki Ostin

    Founder, PR Lab

  • Jolene Abbott  headshot

    Jolene Abbott

    Marketing Executive

  • Jessica Cohen headshot

    Jessica Cohen

    Brand Integration Specialist

  • Lindsay Hoffman headshot

    Lindsay Hoffman

    Influencer Marketing Specialist and Reporter

  • Jen Cullen Williams headshot

    Jen Cullen Williams

    PR & Communications Consultant