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After a decade of pr experience, Niki Ostin established PR Lab in 2008, with the goal of providing clients with unparalleled public relations services, and turning products into “must have” brands.

Our areas of expertise include jewelry, timepieces, eyewear, lifestyle, and luxury goods.


  • We have deep relationships with a cross-section of traditional and social media outlets, enabling our clients to increase their opportunities for press coverage.
  • We have fantastic stylist and influencer contacts. They often call us directly with requests.
  • We produce memorable and exclusive events that stand out from the crowd.
  • We develop campaigns that are targeted, newsworthy and executable.
  • We like to think outside the box. Even for companies that have been around for years, we work hard to find creative avenues to garner attention.
  • We create valuable partnership opportunities for our clients with complementing brands.
  • We provide clients with an experienced pr account team that is responsive and proactive.
  • We strongly believe in long-term client retention, so we are honest about our deliverables. Consider us your collaborator and partner.


“PR Lab is truly a unique agency, with some of the most engaging, resourceful and committed PR professionals that we have ever worked with. You will be guaranteed with over delivery on results, fresh new ideas and will feel like the only client they have. Working with PR Lab is an absolute pleasure and will have great impact on your business.”
Jenny Luker
Senior Vice President
Platinum Guild International USA

“PR Lab has a keen eye for client opportunities and the knowledge and talent to leverage the opportunities into multi-leg public relations programs that result in coverage. Their connections with lifestyle, luxury and entertainment media are numerous, allowing PR Lab to immediately get editors buzzing. They also have close relationships with top Hollywood style makers and influencers which has resulted in valuable access.”
Michael O’Connor
Jewelry and Style Expert


Public relations is not just our day job – it’s our way of life. PR Lab’s proprietary networking mixers attract professionals in a variety of industries.



PR Lab coordinates the Babes For Boobs live bachelor auction, benefitting the Los Angeles County Affiliate of Susan G. Komen. The 2014 inaugural event was hosted by Jerry Springer, with special guest Sharon Osbourne and emcee Michael Yo.



As part of our mission to give back, PR Lab donates a portion of each client’s retainer to charity: water, a non-profit organization bringing clean and safe drinking water to people in developing nations. 100% of public donations directly fund water projects.

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